This calls for the restructuring the 'architecture of the web' as what Kevin Kelly calls the Semantic web. According to Kelly, the Internet moved from being ‘the net’ from connecting computers and sharing packets to linking ‘pages’ (the web) [a probe of smaller units, comparative to the investigation of particles that moved from molecules to the understanding of atoms and thereon to protons, gluons and the string theory in modern physics.] The third stage [Web 3.0] is linking ‘data’ rather than linking pages to pages. Every idea is linked to every idea and is supported by such at the scale of word, items and so on. A “Database of Things” that contain meaning for the parent web. In this respect physical space becomes engulfed by the 'One Machine'. A machine that links every object and place to the other with our gadgets a window into this machine.
Within this new paradigm, material loses its value to time.
"Attention is the new currency"